Our Story

The LULAH Bag was born from a moment of quiet reinvention by designer Tallulah Rufus Isaacs, who reimagined her best-selling piece from her former brand, crafting a new, timeless icon in leather. While she originally created it for herself, what began as a personal passion project quickly drew attention as she was constantly stopped on the street and asked where the beautiful bag could be found.

Inspired by the response, Tallulah returned to Italy, where she spent several months working closely with a third-generation factory in Florence, refining every detail—shaping a bag that blends a chic, modern silhouette with deep-rooted craftsmanship. Each LULAH bag is handmade from ethically sourced Italian and French materials, including buttery Nappa leather and soft calf, chosen not only for their luxurious feel but for their origin.

Tallulah and her past brands have been featured in Vogue, Elle, InStyle, The Cut, and more. Her designs have appeared in the world’s leading retailers, including Net-A-Porter, Harrods, Bergdorf Goodman, and the iconic Barneys.

Now blending her Italian and Californian roots, Tallulah focuses on crafting seasonless, soulful pieces that reflect her love for craftsmanship, quality, and heritage—with a distinctly modern point of view and a touch of rock and roll.

The LULAH Bag is the debut silhouette, launching with a mix of seasonal prints and core staples. New styles, shapes, and sizes will be introduced in three curated drops throughout 2025.

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